Thermacell Campaign
Thermacell makes the world’s leading spatial mosquito repellent and targeted tick control solutions. They have products for both adventure and home purposes.
My team (Hudson Felger and Katie Gibson) and I based this campaign on the idea that bug spray, the traditional approach to mosquito protection, has many negative side effects that parents should think twice about putting on their children. Bug spray is deeply unnatural for your body and bad for your skin. This campaign showcases the extreme issues with bug spray and why Thermacell is the safer option.
Out-of-home advertisement:
Untraditional:
The smell test: An interactive experience with random participants. They will be blindfolded and smell 5 sprays. If they can tell which one is bug spray just based on the smell, they will receive a Thermacell Patio Shield Mosquito Repellent E-Series.
Social media advertisement:
